Visual design
Eight Over 80 Gala event for NJH
Spearheaded a colorful theme at the request of the client which reflected the vibrant, bright and diversity of active seniors in New York. I was responsible for all elements from ideation to final deliverables in print, digital, and powerpoint and video display
Digital invite
Email invitation
Social Media cards
Video screen
Event branding for gala event
Rebrand for Stoops event
Within short deadline, I was asked to do social media interpretation and print media for this event. I quickly realized the assets needed to be update and quickly analyzed needs and direction organization wanted to go in for their annual event. The results were an elevated and playful design solution that kept the culturally cool elements and neighborhood arts tradition.
Rebrand
Old Design
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Redesign of Sponsor media kit
Faced with an unstructured original file, I took the initiative to organize the information, define a clear objective, and present actionable options. These efforts brought clarity and added value to both print and digital ad sales, ultimately supporting increased revenue opportunities.
Summit mobile version
Web banners
Editorial
Prince Commemorative bookazine
As the lead art director for these specialty Time Inc. titles, I took a bold, creative approach to visually express each subject’s unique personality. Under tight deadline of under a month, I put together layout concepts, executed designs, and delivered revisions The result was a limited-edition series that sold out quickly, gave consumers a unique peek into the evolution of a super star that influenced generations.
Maya Angelou Commemorative Bookazine
As the lead art director for these specialty Time Inc. titles, I pulled images and used bold type treatment to showcase the impact the subject had on the world. With full design control i was able to move beyond limited images a put together a cohesive a creative publication that sold out almost immediately.
Harlem Fine Arts Show
A redesign of a classic publication to be more modern and appeal to a younger audience. I was able to upgrade the look keep it simple and modern with bold colors that resonated with the arts community.
Various Publications
In these published pieces, my responsibility included ideation, photo shoots, location scouting, layouts, and digital conversion
Brand Promotion
Promotional products
It's always fun do promo cards for print and digital because you have freedom to expand your creativity when the client trusts you
Social Media
Social media jazz campaign
This campaign for GQ Media highlighted pioneers and legends in the jazz industry
These women jazz legends redefined the genre with their powerful voices, emotional depth, and groundbreaking contributions that continue to inspire generations.
Short video storytelling
A focused experience that resulted in increased social media followers and the student getting partnership requests.
This helped with a 32% jump in increased business over 3 month period
This Pivot story was created to spotlight students who uncovered new opportunities by dedicating themselves to mastering a passion project.
