
SANDY LAWRENCE
Life is great when strategy and creativity align and solve problems for the greater good
Print and Digital Assets
Gala event branding
The client NJH wanted a colorful theme that was vibrant, bright and reflective of active seniors in New York.
I was responsible for all elements from ideation for deliverables in print, digital, and video
Mobile invite
Social Media invite




Video screen title slide

Email invitation


Digital Save the Date

Branded logo lockup for event
Invitation open front

Invitation open back

Redesign of media kit
Faced with an unstructured original file, I took the initiative to organize the information, define a clear objective, and present actionable options. These efforts brought clarity and added value to both print and digital ad sales, ultimately supporting increased revenue opportunities."




Summit mobile version

Web banners


Brand Promotion
Promotional products
It's always fun do promo cards for print and digital because you have freedom to expand your creativity when the client trusts you




Social Media
Social media jazz campaign
This campaign for GQ Media highlighted pioneers and legends in the jazz industry
These women jazz legends redefined the genre with their powerful voices, emotional depth, and groundbreaking contributions that continue to inspire generations.




Short video storytelling
A focused experience that resulted in increased social media followers and the student getting partnership requests.
This helped with a 32% jump in increased business over 3 month period

This Pivot story was created to spotlight students who uncovered new opportunities by dedicating themselves to mastering a passion project.
Direct mail and brochures
Promotional material for local nonprofits with a global mission
I led collaborative idea sessions with stakeholders, where my strategies for expanding audience reach were incorporated into the final product. I facilitated meetings, developed concept sketches, and shared design strategies focused on driving growth and impact."

Created this design for global church mission.


I was tasked with creating a teen and young adult informational mini pamphlet that was easy to carry around. I photographed all the students and collaborated on the content


A geometric take on church conference that raised awareness, and donations for community projects


Integrated design celebrating trending artist




Created ideas for holiday album to celebrate diversity in music


Editorial
Print Titles
This was a fun set of published items for the launch of several Time Inc. titles. I took a bold, creative approach to visually express each subject’s unique personality. I rapidly developed layout concepts, executed designs, and delivered revisions under tight deadlines. The result was a limited-edition series that sold out quickly, demonstrating strong market appeal and storytelling impact."

In these published pieces, my responsibility included ideation, photo shoots, location scouting, layouts, and digital conversion





































