SANDY LAWRENCE
Life is great when strategy and creativity align and solve problems for the greater good
About Me.
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The survey - At the time of survey, Citibike had limited expansion and was used mostly in parts of manhattan and Brooklyn. The goal was to gather info on members, their membership and challenges with the product. Surveys sent via email.
A
1. Which modes of transportation do you use most often?
(Check all that apply)
☐ Citi Bike
☐ I own and ride a personal bike
☐ MTA (Subway/Bus)
☐ Taxi or rideshare (Uber/Lyft)
☐ Personal car
☐ Other: ______________________
2. Are you currently a Citi Bike member?
☐ Yes, I have an annual membership
☐ No, but I’ve used Citi Bike as a guest
☐ No, I’ve never used Citi Bike
☐ Other: ______________________
3. If you are not a current member, what is the main reason?
(Select one)
☐ The annual membership is too expensive
☐ I’m uncomfortable riding in traffic
☐ I’m concerned about safety/injury
☐ Other: ______________________
4. If you are a user, which Citi Bike stations do you frequent the most?
(Select up to 3)
☐ Midtown West
☐ Midtown East
☐ East Village
☐ West Village
☐ Flatiron
☐ SoHo
☐ Tribeca
☐ Downtown Manhattan
☐ Brooklyn
☐ Queens
☐ Harlem
☐ Other: ______________________
5. How would you rate your overall experience with Citi Bike?
(1 = Poor, 5 = Excellent)
🔘 1 🔘 2 🔘 3 🔘 4 🔘 5
Please explain your rating:
6. What improvements would you like to see in Citi Bike?
(Check all that apply)
☐ Lower membership or usage cost
☐ Improved app or docking technology
☐ Cleaner or better-maintained bikes
☐ Easier station docking and verification
☐ Incentives/rewards for frequent use
☐ Other: ______________________
6. What improvements would you like to see in Citi Bike?
(Check all that apply)
☐ Lower membership or usage cost
☐ Improved app or docking technology
☐ Cleaner or better-maintained bikes
☐ Easier station docking and verification
☐ Incentives/rewards for frequent use
☐ Other: ______________________
7. What are the top three improvements Citi Bike could make?
(Select up to 3)
☐ Supply more bikes at popular stations
☐ Remove bikes from overcrowded docks
☐ Repair faulty bikes and docking stations
☐ Implement safer, dedicated bike lanes
☐ Address sticky handlebars in hot weather
☐ Fix red light docks in a timely manner
☐ Alert users if fewer than 3 bikes are available at their home station
☐ Other: ______________________
8. If you are a member, will you renew your membership?
☐ Yes
☐ No
Please share why or why not: ___________________________________
9. If Citi Bike increased the annual rate from $95 to $140, would you still subscribe?
☐ Yes
☐ No
☐ Maybe
If Citibike provided incentives, what would you like to have
☐ Free rides
☐ Partner business discounts
☐ Lower membership rate
10. Do you have any additional feedback, suggestions, or praise for Citi Bike?
_____________________________________________________
11. Where should Citi Bike expand to next?
